One of the best players in the National Basketball Association today is LeBron James. He is a special player and many people that watch the sport enjoying watching him play. Nike manufactures Lebron basketball shoes at this time and many of those people will purchase them.
Since 2003 LeBron James has been playing in the NBA. He has received quite a few different awards in that short period of time. He has already been twice named the Most Valuable Player and was awarded NBA Rookie of the Year his first year. On top of that he has appeared in six All-Star games and earned the Most Valuable Player award in the All-Star game two times. There have been six years he was elected to the All-NBA team and two years he was put on the All-Defensive team.
He has also performed well in the international games as he played for the United States in several different tournaments. While playing in the Olympics he has won the bronze medal in 2004 and the gold medal in 2008. In the FIBA World Championships in 2007 the USA also won a bronze medal.
He was a well documented high school player at St. Vincent-St. Mary High School in Akron, Ohio. His amazing high school career included three state titles and being named to the All-USA team three times. A few of his high school games were aired on ESPN2 and he appeared in several different national magazines which added to his overall exposure.
He did not attend college after he graduated from high school. Instead of going to college he declared himself eligible for the NBA draft. In 2003 he was the first player selected in the draft by the Cleveland Cavaliers. That first year was a record breaking year in which he totaled 20.9 points, 5.9 assists, and 5.5 rebounds average per game. There have been just three other players since the beginning of the NBA that have averaged better than 20 points, 5 assists, and 5 rebounds in each game for their rookie campaigns.
Nike signed him to an endorsement contract in 2003 to wear their brand of shoes. Nike began manufacturing several different shoes that bore his signature on the product. He has played a role in helping them design the line that has his name on it. The shoes have ranged from low to high cut shoes as well as Air Force 1 line of shoes with his name on them.
To represent the king of the jungle he has carried the nickname of King James. The latest line of his from Nike has unveiled a new King James logo that depicts a lion several different locations on the shoe. This is a new look that has created a great deal of appeal in the line.
With his recent change to the Miami Heat from the Cleveland Cavaliers he has stumbled on new found criticism. As in true LeBron James fashion he embraced that criticism and elevated his game to new levels once again. With that he is also pushing towards more branding of his Nike line and continuing to put out new cutting edge products with them.
There have been quite a few people that have watched him play since he was in high school. Many of these people have purchase LeBron basketball shoes or other products. He is sure to be a leader in the endorsement category for many more years as he is playing at a top level.
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